Founder Letter - 2025 has been a year we won’t forget.

2025 has been a year we won’t forget. Not because it was smooth or predictable, but because it demanded everything from us.

Building Female Invest in the middle of a hostile political landscape and financial uncertainty has felt like steering a ship through a storm.

There were nights we lay awake replaying decisions, wondering if we were doing enough, fast enough, bold enough.

Some days tested us more than we’d ever admit out loud.

But here’s the thing: this year also reminded us why we fight so hard for this mission.

For every challenge, there was a moment of pure progress -  a message from one of you in our community, a breakthrough on the product, a milestone we once only dared to imagine.

The wins weren’t just numbers; they were proof that what we’re building matters.

That in a world that feels increasingly unpredictable, empowering women financially is more important than ever.

Through all the intensity, the uncertainty, and the late-night strategy calls, the impact kept shining through.

And that’s what made this year unforgettable.

Looking back at the year

When we look back on 2025, it does not feel like a perfect story. It feels like a year that really stretched us.

There were days where we had to reinvent things we thought were already solved, and moments where we felt the pressure of trying to move fast while the world around us kept shifting.

But even in the tough parts, there were moments that reminded us why we do this work.

One of the first was standing on stage with Venus Williams. Not because it was glamorous, but because the room was full of women who showed up for each other.

That feeling carried into the rest of the year.

When our webinars suddenly broke world records with 100,000+ signups for 1 webinar alone, it was not the scale that moved us.

It was the fact that so many of you trusted us enough to learn with us in a year when confidence in the world was low.

We kept pushing forward. We showed up at the London Marathon with a campaign that sparked real conversations about money and equality.

We launched some of our biggest product improvements so far, like our new Daily News.

We went to New York for a week full of events and meetings that reminded us just how global this community has become.

We negotiated partnerships that give our members more access and better opportunities. And in the background, we started building something big for 2026 that we cannot wait to share.

And through all of it, our community carried us. Truly.

Women supporting women is still one of the strongest forces we know.

When things felt heavy, you showed up. You shared your stories. You encouraged each other. You reminded us why this mission matters.

We closed the year by marking fifty years since women in the UK were finally allowed to open their own bank accounts without a man signing for them.

A reminder that progress is real, but recent, and still something we have to fight for.

2025 was not easy. But it was meaningful.

And it showed us again that when women lift each other, we can get through anything and grow stronger while we do it.

It’s been a year of impact

When we zoom out and look at what this community has achieved this year, the numbers speak - but the stories behind them speak even louder.

This year, 77% of our community invested.

That’s not just a statistic; that’s thousands of women taking control of their financial futures in a world that hasn’t always been built for them.

Every percentage point is a woman choosing agency over anxiety, ownership over waiting, and long-term wealth over short-term fear.

More than 500,000 women joined our webinars.

That’s half a million women showing up to learn, to ask questions, to build confidence, and to finally feel like finance is a room they belong in.

We welcomed 65,000 new members!

Women from every corner of the world stepping into a space designed for them, not around them.

And one of our proudest moments?

In January alone, 30,000 women made their first-ever investment through our bootcamp. That’s 30,000 lives changed. 30,000 families strengthened.

30,000 women who will never again be on the sidelines of their own financial story.

This is what real-world impact looks like.

When more money moves into the hands of women, everything changes: families thrive, communities rise, workplaces shift, and the ripple effects last for generations.

Empowering women financially isn’t just “nice to have” — it’s one of the most powerful levers for equality in the world.

And we’re just getting started.

What’s next?

Looking ahead, 2026 will be a pivotal year.

We don’t know what the future will bring, but one thing is certain: we will fight with everything we have to put more freedom, power, and independence into the hands of women.

Not just because it is right, but because the world desperately needs it.

If you are reading this, it’s because you decided to take action.

Because you chose to learn about money, to show up for yourself, and to support this mission.

Thank you. We would not be here without you.

Thank you. We wouldn’t be here without you!

Your belief, your energy, and your trust are what make everything we do possible.

This community is the reason we keep pushing, dreaming, and building, and we are endlessly grateful to have you with us.