## What is gross margin?

Gross margin is a financial metric that measures the profitability of a company's core operations. It represents the difference between a company's revenue and its cost of goods sold (COGS), expressed as a percentage. Gross margin is an important indicator of a company's ability to generate profit from its products or services after accounting for production costs. Understanding gross margin helps investors and analysts assess a company's profitability and compare it to industry benchmarks.

#### Key takeaways

- Gross margin measures the profitability of a company's core operations.

- It is calculated as the difference between revenue and cost of goods sold (COGS).

- Gross margin is expressed as a percentage and helps assess a company's profitability.

## Understanding gross margin

Imagine you start a small business selling handmade jewelry. Your revenue is the total amount of money you earn from selling your jewelry. However, you also have costs associated with producing your jewelry, such as materials, packaging, and labor. Gross margin helps you understand how much profit you're making from your jewelry-making business.

To calculate gross margin, you subtract the cost of goods sold (COGS) from your revenue. COGS includes all the costs directly related to producing your jewelry. For example, if your revenue for a month is £2,000 and your COGS is £800, your gross margin would be £1,200.

Gross margin is expressed as a percentage. In this example, if your gross margin is 60%, it means that for every pound of revenue you generate, you keep 60 pence as profit after accounting for the costs of producing your jewelry.

## Gross margin in the real world

Let's look at a real-world example. Imagine a clothing retailer sells a dress for £100. The retailer purchased the dress from the manufacturer for £60. To calculate the gross margin, we subtract the cost of the dress (£60) from the selling price (£100), which gives us a gross profit of £40.

To determine the gross margin percentage, we divide the gross profit (£40) by the selling price (£100) and multiply by 100. In this case, the gross margin would be 40%. This means that the retailer retains 40% of the selling price as profit after accounting for the cost of the dress.

Gross margin is a crucial metric for businesses as it helps them evaluate their profitability. It enables them to assess their pricing strategies, control costs, and compare their performance to industry standards. Investors also consider gross margin when analyzing companies as it provides insights into their ability to generate profit from their core operations.

## Final thoughts on gross margin

Gross margin is a financial metric that measures the profitability of a company's core operations. It is calculated by subtracting the cost of goods sold (COGS) from revenue and expressed as a percentage. Gross margin helps assess a company's profitability and is essential for evaluating pricing strategies, controlling costs, and comparing performance. Understanding gross margin is valuable for both businesses and investors in making informed financial decisions.