14/4/26
The Silence That Cost Me £23,000: What I Wish I'd Known About Salary Negotiation
My top 3 tips for your next salary negotiation.
I genuinely thought I was doing the right thing.
I showed up. I delivered. I got praised.
But I didn't love the job, so I started looking for something new - and as if on cue, a headhunter called right in the middle of it all with an interesting opportunity.
The interviews went brilliantly.
The chemistry was there.
The role sounded exciting, and I wanted it.
But we were already deep into the process and salary still hadn't come up. I didn't want to seem difficult.
Or demanding.
What if they went with someone else?

So when the offer came, I said yes.
Just yes.
Quickly. No pushback.
No expectations.
I was simply relieved to get the job.
It wasn't until later that I found out what that cost me.
Over £23,000.
Because I never asked for more.
It rarely starts with numbers. It starts with feelings.
When we talk about salary negotiation, it usually gets reduced to technique:
"Just say X." "Here are 5 dos and don'ts." "You just need to hold firm."
But for most women, that's not where it gets hard.
The hard part is everything happening inside your head.
"If I ask for more, will I seem greedy?"
"What if they say no - does that mean I'm not good enough?"
"They know what I contribute. If I deserved more, surely they'd have said something?"
And suddenly, salary negotiation stops being a conversation.
It becomes an emotional spiral.
In theory, salary is just one line in your employment contract - no different from your job title, your hours, or your work location.
But even though it takes up so little space on paper, it can consume an enormous amount of space in your head, your heart, and your working life.
Why?
Because it's not really about the money.
It's about what the money represents.
It's about what the money represents
When you earn less than a colleague doing the same job - or when you're turned down after putting yourself out there - it can feel like a verdict.
On you as a professional. On your worth.
And that verdict says: not good enough.
But it's not just feelings.
Research shows that men and women face very different reactions when they negotiate.
Behavior that reads as confident and driven in a man can easily come across as demanding or difficult in a woman.
That's why salary conversations feel more exposing for many women - not because we're doing anything wrong, but because the system around us responds differently.
Which is exactly why so many of us back down at the crucial moment.
It feels awkward and vulnerable to bring up money.
It's hard not to take it personally when someone puts a price on your work - especially if that number is lower than you'd hoped.
And when you're not quite sure how to ask, staying quiet can feel a lot easier than having the conversation.
I know this, because I've stood in that exact spot.
Of course I wanted more than I was offered.
But I didn't dare counter.
I couldn't risk them changing their minds just because I pushed back.
I didn't even have the words for how to ask for more without sounding ungrateful.
So I signed the contract and told myself: money isn't everything.
I'd just prove myself. The salary would catch up eventually.
The conversation I'll never forget
A year in, I was ready to have my first real salary review.
My results were strong - it felt like the right moment.
One afternoon, I gathered my courage and asked a close colleague what he earned.
Same job title, same responsibilities - but I had a feeling he was probably ahead of me.
He was a little surprised by the question.
But he answered.
And his answer floored me. £1,200 more per month. Plus a higher bonus.
A wave of shame washed over me.
I felt embarrassed. Foolish.

But somewhere in the middle of all those feelings, I managed to ask how he'd landed that deal.
His answer was simple. "I asked for more when I was hired. And I said no to the first offers."
Then he added: "I do think women are often worse at negotiating, unfortunately."
That one stung.
Because I knew it was true - for me, at least. I'd accepted the first offer without a single counteroffer.
When I did the math, that restraint had cost me around £23,000 over the course of my time there.
Do I just need to become more ruthless?
That experience stayed with me.
Realizing that a higher salary isn't just about working hard - it's about daring to ask - was a genuine turning point.
And it became the starting point for a whole journey into the world of salary negotiation.
I knew I couldn't walk into my next review saying, "My colleague earns more, so I should too."
I read every book on the subject I could find.
The problem?
They were either outdated or packed with aggressive, win-at-all-costs tactics I couldn't relate to at all.
I'm not confrontational.
I'm not the type to bulldoze through a no.
And I had zero interest in becoming that person.
So I tried something different.

I took courses, worked with a personal salary coach, and started testing techniques in real situations.
The results surprised me.
I negotiated an extra £350 a month while pregnant - along with better parental leave for all employees.
A 60% pay rise in a new role.
And a five-figure retention bonus to stay on in a job I was ready to leave.
My director never once thanked me for my work - but on my last day, he said: "That was smartly negotiated."
Hell yes.
I finally understood what actually works.
And I was no longer afraid to have the conversation.
Three things nobody tells you about salary negotiation
These three shifts changed everything for me and most guides never mention them.
1. Salary negotiation happens 364 days a year
Just not on the day of the actual conversation.
By then, your manager should already know your expectations.
Negotiation starts long before the calendar invite arrives - it's about consistently making your contributions and your ambitions visible.
Be willing to say, out loud, that you want a higher salary - even outside a formal review. It sounds almost too simple.
But it matters.
2. Talk about the value you bring and where you're headed
When building your case, it's not enough to list what you've already done.
What matters is connecting your results to what's most important for your manager and the business going forward.
Your track record plus your potential equals your value.
When you frame the conversation that way, it becomes less personal and more strategic - which is exactly where you want to be.
3. Expect a no, and prepare for it
Assume your first ask will be turned down.
That's not pessimism, it's preparation. Have probing questions ready: "What would I need to achieve for you to revisit my salary?"
And have a plan B that looks beyond base pay.
If any of this sounds familiar...
Maybe you've walked into a salary conversation with a knot in your stomach. Maybe you've thought: "I don't want to seem difficult" or "I'm just hoping they'll bring it up themselves."
If so, you're not alone.
I want to move away from the idea of salary negotiation as a conflict - where someone wins and someone loses -and toward something else entirely: an exploratory conversation. "I'd like to earn more. How can we make that work? What can I do to help make it possible?"
That mindset shift changes everything.

If you're ready to stop leaving money on the table, join me for How to Successfully Negotiate Your Salary — a webinar designed exclusively for Female Invest members.
We'll go deep on everything it actually takes to walk into that conversation with confidence, clarity, and a strategy that works for you.
I hope to see you there.
Sources:
Amanatullah, E.T. og Tinsley, C.H.: ”Punishing female negotiators for asserting too much...or not enough: Exploring why advocacy moderates backlash against assertive female negotiators”, Organizational Behavior and Human Decision Processes, 120 (1), 2013, www.sciencedirect.com/science/article/abs/pii/S0749597812000416.
